Kalé Raghu

For over 200 years loyalty programs have hovered around enticing customers to come back for more. This book is a departure from what we have known and adhered to for the past 200 years. It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, that identifies the blind spots in our thinking, is also introduced in...